Think about some of the large businesses and their names and logos:
- Any major supermarket
What do they have in common? They have all registered their trademarks because this protects their business. Nobody else can use their name. This is because the law says that it would confuse people who wanted to buy. For example, if you opened a coffee shop called Starbucks, most people would assume that it was a branch of the famous coffee chain.
Do I have any rights without registration?
You get some rights (called common law rights) if you have been using a logo or name, but it gets messy (expensive) if it is not registered. Imagine two businesses arguing about who used a name first. It gets costly and takes up a lot of time. It is much better to have a trademark that is registered. Nobody else can register it. The register shows that you own it. It also shows the date you registered it. No argument.
Do I need one?
Trademarks are not just reserved for large businesses – they are important to small businesses too. Firstly, every business wants their existing and potential buyers to be able to recognise who they are and what they do. Secondly, every business needs to be sure that nobody else is going to use the same logo and/or name as them. Two businesses with the same name and logo? It would confuse buyers. Your business would lose sales.
Is it expensive?
We’ve developed an affordable step-by-step process to make it easy for any business to apply for a trademark. You give us the information we need to help you register your application. We complete the forms for one fixed price.
You then pay the registration fees to the Intellectual Property Office (IPO). Right Start Fees are currently £200 to include one class and £50 for each additional class. So, for example, if you want to register in 3 classes, the fees you pay to the IPO are £300.
You get a quality service at an affordable price. All without lengthy discussions which waste your time.
WHY SHOULD I USE THIS PROCESS?
Trademarks are the only way to protect your business name and/or logo. It’s easy to get it wrong. For example, firstly you need to make sure that you can register your mark. Then you need to make sure that you register it in the right groups (called classes). Otherwise you would have a worthless trademark. You will have wasted the registration fees. You don’t get your money back if you make a mistake.
A trademark can also be very valuable. They can be sold separately if, for example, you decide to close your business.
Our step-by-step process is simple:
STEP 1 – Making a Start – Initial Consideration and Full Search
(1) We will ask you for the information that we need on order, once you have paid online we will be in touch within 1 working day. This is so we understand
- Your aims
- What you want to achieve
(2) We will then carry out a full search. This isn’t only an electronic search of the register that many trademark services offer. One of our experience and qualified advisors completes this search manually. For example, we look at
- who is using the mark and
- the impact of that on your business
(3) We then give you your Trademark Search report.
STEP 2 – Pre-Application
We use your report to discuss agree the final details for your application. Our report covers things like:
- Who will own it?
- What classes of trademark you need to register in. Remember that we don’t charge you extra for each class you want to register in. The price that you pay to us covers as many classes as you need.
- Suggestions to secure your registration.
- Exactly what IPO registration fees you need to the IPO.
STEP 3 – Making your application
We prepare the application. You check it and pay the registration fees to the Intellectual Property Office (IPO).
We will then wait for the IPO Examination Report before we can complete the final forms.