I’M WORKING REALLY HARD – WHEN WILL I GET SOMEWHERE?
When our work days are filled we know we’re busy and that usually feels good.
We all know the feeling – when you are doing “the work” all day from the moment you start the day, not even taking a break to eat, just a quick sandwich whilst you’re on the go or at your desk. Whatever “the work” is, you’re busy doing it, with something happening every hour of the working day, working hours are gradually extended, 9 am to 5 pm, then 8 am to 6.30 pm…and more, cramming in a couple of hours each weekend too.
Many people in business equate these filled days with hard work and hard work is, logically, what brings in the money. In fact, it’s all too easy when you’re spending so many hours doing “the work” to assume that, just because your time is filled with work for clients and customers, everything is great and your business is doing well. You need to take a minute on that one as it may not be true and you need to also take stock of where your business is heading.
The more time you fill with doing “the work”, the less time you actually spend thinking about your business and what’s good for it. Some of the worst culprits are those whose business is service provision – you know who you are!
So much of your time is spent doing the “the work” that you don’t actually have time to stop and think about fundamental questions such as:
- Is this work profitable?
- Is this work good for my business?
- Is there a better way for me to offer this?
It can reach the point where selling or even sending out invoices feels like an impediment in doing “the work”, and how ridiculous is that?
When was the last time that you honestly took time to just think about your business? Even worse, when was the last time you formulated a sales plan and then did nothing much to follow it because you were too busy?
Instead, start to set aside time to stop and think about your business. Allow yourself some time every week where you concentrate on your business just as a business. Take the time away from doing “the work” to think about what your business should be doing and what you need to do to get it onto that track. I promise you that the results will be surprising.
For example, you have a client or customer where you have a task which takes X hours each month and you are paid Y. However, by taking the time to sit down and think it all through you could find yourself facing the reality that you’re actually earning well below minimum wage. You will also inevitably be overlooking other things that will mean that you can really be turning an impressive profit because you’re too busy on the low paid work.
Are the great business leaders doing the “the work”? How many ipads did Steve Jobs assemble personally? Does Richard Branson rush out every day to pilot the Virgin flight from London to New York?
A successful business demands the very best of you and your time and that usually means with you directing the business, which means quality time spent just thinking.
Law Hound helps business owners face the difficult business questions, not just about law but how to make their businesses more profitable and work better for them. Talk to us by using the get in touch form on the side of this page or email [email protected] or call us on 01244 300413.